NOWisNOW is an energetic power trio formed in 2001 by singer/songwriter Mitch Alden in Portland , Maine . The band maintains an ambitious schedule of over 200 dates annually and delivers a steady repertoire of high-energy alternative rock covers and originals (penned by Alden). The band's steady circuit includes ski bars in New Hampshire and Maine, patio gigs around New England, and a few New York City rock clubs. The band occasionally appears in a scaled-down acoustic trio format or as a duo.
The tight rhythm section features Chip Brindamour (bass, vocals) and Louis Dugal (drums) - both professional musicians with extensive musical backgrounds - whose musical prowess supports Alden's high energy performances to create the dynamic NOWisNOW experience. Alden performs several solo gigs on acoustic guitar and has garnered a dedicated fan base of friends and followers.
NOWisNOW has released three full-length CD's: Transitions, 2002, Days of Summer, 2004, & Never Go Back, 2007. Mitch has also released a full-length solo CD, Old Habits, 2011.
Mitch exclusively plays D'Addario strings.
Press Releases (2004 - Present)
portland old port entertainer of the week, 11.05.13
day maine digs NOW is NOW, 6.24.11
CD review: Alden switches speeds and carries his solo debut with
GO! / The Portland Press Herald, 1.20.11 - "'Alden's got a voice with enough of a bite to keep me interested in what he has to say."
Mitch Alden--of NOW is NOW--releases a solo album that continues his
legacy of finely-crafted, infectious songs"
the kennebec journal / compact discussions, 1.20.11 - "To say that I've been a fan of the Portland-based singer-songwriter-rocker Mitch Alden would be a gross understatement."
Is it Now? Mitch Alden's solo debut
The Portland Phoenix, 1.20.11 - "If you're the type who likes long, exhilarating hikes and often admires the view, and you need a pick-me-up, throw this in the player, and get road-tripping."
"Music athlete" Mitch Alden releases his first solo album
the conway daily sun, 1.07.11 - "'I call myself a music athlete,' Mitch Alden, of the band NOW is NOW, said."
good times magazine, 12.01.06 - "This is clearly one of Maine's finest rock bands."
the night is young
portland press herald, 10.27.06 - " 'Never Go Back' is their third record, and I dare say it's my favorite."
kennebec journal, 10.27.06 - "NOW is NOW's latest CD delivers."
summer lasts forever
portland phoenix, 10.26.06 - "Cynics will find little to like here."
the gazette, 10.25.06 - "Now is Now frontman turned his back on the bright lights and big city to live his dream playing the music he loves."
living the dream and loving it
the citizen, 10.24.06 - "Stuff is happening in a good way," said Alden. "If this is a dream, I'm living it and loving it.'
kennebec journal, 10.20.06 - "Upbeat assessments come from Mitch Alden, frontman/guitarist for the popular Maine act NOW is NOW."
the beat report
portland phoenix, 06.02.06 - "Now-Is-Now's Mitch Alden has announced plans for the band's third full-length, tentatively titled Never Go Back."
a positive day of summer
conway daily sun, 08.13.04 - "Stressing positive messages within his songs, Alden shares his views of the world within strong narratives, images and words."
CD reviews by FACE
face magazine, 08.09.04 - "This really feels like a solid effort from one of Maine's best artists!"
NOW is NOW releases 2nd CD
northern lights, 07.01.04 - "Alden is consistent with his songwriting building finely crafted songs with each and every track, while Carroll and Paul lay down rock-solid rhythmic foundations."
portland phoenix, 06.24.04 - "Days of Summer is a significant upgrade on the already strong Transitions, and Now Is Now's many ardent fans certainly won't be disappointed."