Demolition
by syl nathan, good times magazine, 12.01.06
Veteran Maine band Now Is
Now returns with "Never Go Back," their third full-length, right on time for the
holiday gift-giving season. Recently, the band trekked from tiny Streep Falls
all the way to gigantic New York City for a show, which would be surprising in
most cases – but not for Now Is Now, whose frontman, Mitch Alden, is a Big Apple
transplant to New England.
Unlike a lot of modern rock, this album is
upbeat, rocking, and refreshing. Produced by Alden and Joe Brien, the disc is
chock full of radio ready highlights, including “Day 1,” “Over & Over,” and
“Wheel.” There are only eight tracks in total here, which is brilliant; it’s
long been a rule of thumb that if an act’s original material is strong, record
only what is necessary. In that light, there’s not a wasted note or bad tune on
this entire effort.
Already popular on the local club scene, it will be
interesting to see how local radio greets this sterling new effort. This is
clearly one of Maine’s finest rock bands. Now it’s up to the rest of the world
to catch up with Now Is Now.
syl nathan is music correspondent for the
good times
magazine.