by Debbie Catalano, soundcheck magazine, 11.15.03

Artist: NOW is NOW (www.NOWisNOW.com)
Title: Transitions
Label: A Lot of Records

NOW is NOW really should be named Then to Now as it feels like this CD, "Transitions" evolved through time. Though the opening track, "Daydream," was a song highlighted in the band's press material - and it IS a terrific song - it's a bit dated-sounding; kind of has a late '80's rock vibe to it. But keep reading..."Transitions" is an appropriate CD title as when I reached the halfway point, "Sail Away," the album took a different turn: NOW is NOW developed into more of a contemporary acoustic/singer/songwriter band. Lovely, folksy, introspective...my ears and opinion were swayed with "Sail Away" and I remained on this ride for the remainder of the album. Oh lest you think NOW is NOW is all lite twang pop, the song "Heaven Helps," a delicious, heavier rock tune, kicks that image right out the window. The warm acoustic side returns in "Down" and "Young Man" and I was captivated by the instrumental "Transitions." I wish the CD began with Track 4 for from there onward, this Maine-based band made a strong impression. I definately recommend picking this CD up - excellent production as well.

Debbie Catalano is a staff writer for soundcheck magazine.