Press Archives
CD reviews
www.SouthOfMainstream.com, 11.24.03 - "I was immediately struck by the richly emotive quality of this recording."
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more CD reviews
soundcheck magazine, 11.15.03 - "this Maine-based band makes a strong impression. I definately recommend picking this CD up - excellent production as well."
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The Night is Young
portland press herald, 9.22.03 - "Mitch Alden has passion. That's half the battle with any pursuit in life"
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Open Review
www.musicdish.com, 5.15.03 - "Melodic, loud, featuring intelligent lyrics and production that will make the major labels jealous."
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Indie Mailbag
www.FMsound.net, 3.20.03 - "What an absolutely fabulous album from a band that has so much to offer."
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Now is Now, WOW!
Coway Daily Sun, 2.14.03 - "A seasoned veteran of the alternative rock scene,
Alden weaves several looms of poetic influences together to create a
tapestry rich in both color and texture."
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Finding musical ‘Transitions’: Now Is Now brings refreshing sound to Portsmouth
Foster's Daily Democrat, 2.13.03 - "This trio promises to bulldoze the foundations of conformity, fraying from the play-it-safe formula so prevalent in today’s serried musical realm."
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Now is Now is perfect, too perfect
The Portsmouth Press Herald, York Weekly, Rockingham News (Raymond & Exeter), Exeter News Letter, and the Hampton Union, all on 2.13.03 - "The songs are competent, undeniably catchy, and surely the passion of their creators is infused in every soaring note, in every swell of solo, in every reverb-clenched drum fill."
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The Edge hosts NOW is NOW tonight
Morning Sentinal and Kennebec Journal, both on 2.7.03 - "The band was founded and is fronted by Mitch Alden who was interviewed recently from his home in Steep Falls about his music and the upcoming show in Augusta."
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Now is Now, CD Reviews
Daily News Transcript (Dedham Edition), The Brookline Tab, Allston-Brighton Tab, and The Newton Tab, all on 2.7.03 - "Alden sings his songs with admirable clarity, as if he actually wants you to hear the lyrics."
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Now is Now combines classics
Morning Sentinal and Kennebec Journal, both on 1.31.03 - "With all the negative metal, pity-parties and aggressive-abusive stuff that passes for rock music nowadays, the enjoyable, highly harmonic music created by Mitch Alden (principal songwriter and co-producer of this project) is a refreshing change-of-pace.
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WERU top plays this month
Face Magazine, 1.1.03 - "(Alden) has learned from his predecessor's mistakes and got his foot off the monitor, abandoned the rock pose, and ditched
the apathy to create a montage of rock stylings that is from Gin Blossoms to
Creed and Sheryl Crow to STP."
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Mitch Alden writes of past, future and Now (is Now)
The Portland Press Herald, 10.18.02 - "Songs like "Down" (co-written with Jonny Linn), "29 Years" and "Daydream" are all pleasing to the ear and immediately register on the toe-tapping meter."
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The Now Sound
Casco Bay Weekly, 10.17.02 - "NOW is NOW's 'Transitions' is a shockingly good album."
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Local Music Explosion
The Portland Phoenix, 10.17.02 - "in fact, everything on this album sounds pretty good."
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Grass & Independence
The Maine Times, 06.01.01 - "The interesting triptych of influence, and Alden's success in evoking them, creates a curious feeling of timelessness."
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Face CD Roundup
Face Magazine, 04.01.02 - "Musically, his material is powerful, both in presentation as well as lyrical content."
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Changing Worlds
Dueling Minds, 04.01.01 - "So while Mitch is scheduling shows all over New England, his music is spreading like wildfire all over the planet."
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Caught in the Act
Face Magazine, 04.01.01 - "What was most impressive about Alden was the fact that he played with such passion."
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Alden Creating a Differnet Tune
Bangor Daily News, 03.01.01 - "The Portland-based pop artist became more introspective in his writing and message."
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Updates NOW
Portland Freelance Reviews, 02.15.01 - "Mitch, we eagerly await what’s next."
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It's All Right NOW
OurMaine.com, 02.08.01 - "If you haven’t heard NOW is NOW yet, you will find the music breathtaking, a departure from a lot of the empty pop songs you hear on radios across the country."
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