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good day maine digs NOW is NOW, 6.24.11
CD review: Alden switches speeds and carries his solo debut with incredible voice GO! / The Portland Press Herald, 1.20.11 - "'Alden's got a voice with enough of a bite to keep me interested in what he has to say." read more
Mitch Alden--of NOW is NOW--releases a solo album that continues his legacy of finely-crafted, infectious songs" the kennebec journal / compact discussions, 1.20.11 - "To say that I’ve been a fan of the Portland-based singer-songwriter-rocker Mitch Alden would be a gross understatement." read more
Is it Now? Mitch Alden's solo debut The Portland Phoenix, 1.20.11 - "If you're the type who likes long, exhilarating hikes and often admires the view, and you need a pick-me-up, throw this in the player, and get road-tripping." read more
"Music athlete" Mitch Alden releases his first solo album the conway daily sun, 1.07.11 - "'I call myself a music athlete,' Mitch Alden, of the band NOW is NOW, said." read more
good day maine digs NOW is NOW, 1.06.11
demolition
good times magazine, 12.01.06 - "This is clearly one of Maine's finest rock bands." read more
the night is young
portland press herald, 10.27.06 - " 'Never Go Back' is their third record, and I dare say it’s my favorite." read more
what's happening
kennebec journal, 10.27.06 - "NOW is NOW's latest CD delivers." read more
summer lasts forever
portland phoenix, 10.26.06 - "Cynics will find little to like here." read more
weekly editorial
the gazette, 10.25.06 - “Now is Now frontman turned his back on the bright lights and
big city to live his dream – playing the music he loves.” read more
living the dream and loving it
the citizen, 10.24.06 - “Stuff is happening in a good way,” said Alden. “If this is a dream, I’m living it and loving it.” read more
what's happening
kennebec journal, 10.20.06 - "Upbeat assessments come from Mitch Alden, frontman/guitarist for the popular Maine act NOW is NOW." read more
the beat report
portland phoenix, 06.02.06 - "Now-Is-Now’s Mitch Alden has announced plans for the band’s third full-length, tentatively titled Never Go Back." read more
what's podcasting about?
portland phoenix, 07.07.05 - "these listeners know that (podcasts) are not tarnished by the corporate world, and they can trust (the podcasters) to turn them on to great music." read more
a positive day of summer
conway daily sun, 08.13.04 - "Stressing positive messages within his songs, Alden shares his views of the world within strong narratives, images and words." read more
CD reviews by FACE
face magazine, 08.09.04 - "This really feels like a solid effort from one of Maine’s best artists!" read more
NOW is NOW releases 2nd CD
northern lights, 07.01.04 - "Alden is consistent with his songwriting building finely crafted songs with each and every track, while Carroll and Paul lay down rock-solid rhythmic foundations." read more
Demolition
good times magazine, 07.01.04 - "Portland trio NOW is NOW have released a powerful disc matching soul-searching lyrics with irresistible melodies that will undoubtedly establish the band as a legitimate force on the East Coast music scene." read more
CD reviews
portland phoenix, 06.24.04 - "Days of Summer is a significant upgrade on the already strong Transitions, and Now Is Now’s many ardent fans certainly won’t be disappointed." read more
the night is young
portland press herald, 06.24.04 - "Alden's voice is strong, clear, and carries his message effectively." read more
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